Who does not know the famous Indonesian artist, Raffi Ahmad. This handsome figure who was born in Bandung, February 17, 1987, besides being one of the successful artists in entertainment, Indonesia was also successful as a young Indonesian entrepreneur. The fashion business with the brand name RA Jeans is a business that successfully led him to become one of the successful entrepreneurs from among the artists.
RA Jeans has been successful for almost 2 years as one of the fashion brands with the concept of contemporary youth. The products are also varied ranging from t-shirts, outwear, jackets and hoodie sweaters.
In addition to clothing, Raffi in the launch of RA Jeans’s latest product also released various denim creations ranging from stretch models, ultra slim, and skinny jeans for women and regular fit for men. All of these latest collections will be offered with selling prices between Rp. 99,000 to Rp. 349,000.
Currently, RA Jeans Raffi Ahmad has been marketed exclusively in the Ramayana and the Sun. In February 2016, Raffi was even able to develop RA Jeans to 100 stores throughout Indonesia.
In developing and growing its business, Raffi Ahmad admitted that he also entered the #ecommerce domain through Zalora, Lazada, Tokopedia, and Blibli. But given the time is very narrow because he who must also fill the show on the glass screen then the management of RA Jeans was then entrusted to PT Buana Lautan Mas Garmindo.
Seeing the rapid development of technology and E-Commerce marketplaces in Indonesia is indeed not wrong if one of the marketing methods chosen by Raffi Ahmad is through the marketplace path.
Currently, in 2018 Raffi Ahmad has also opened several businesses ranging from culinary, Production House and his latest fashion. He thinks that life in the world of artists is not always going to produce, so the money that is still available from the entertainment world must be used to make money from other channels, which is precisely opening new businesses.