Coffee beans used as car fragrances? it might sound strange but this is the innovation made by Yudi Prasetyo, a man from Yogyakarta who juggled coffee beans with the aroma of the archipelago into car fragrances.
Indeed, in general, coffee beans are a beverage for coffee lovers because drinking coffee can arouse passion and mood for the audience. This concept was tried by Yudi with a car fragrance product called Koke made from coffee beans.
Yudi Prasetyo, the owner of Koke, a pioneer of car fragrances from coffee beans from Yogyakarta, thinks this product is not new. Yudi said, in 2015 there was already a coffee deodorizer which is still popular today.
Entrepreneurs of Koke Yudi car freshener present three aroma variants, namely black coffee, mochaccino and coffee choco. Yudi uses sorting seeds as raw material.
The packaging, jute cloth, also comes from used jute or waste. As for the resistance of the Koke car fragrances itself can last up to 1.5 months.
“We are trying to reprocess materials that cannot be sold into economically valuable products,” he explained, quoted from kontan.co.id.
Within a month, Yudi was able to produce 40,000 packs of Koke car air freshener. Yudi collaborated with four farmers in Lampung, Temanggung, Bali and South Sumatra to supply all the needs of coffee beans. This fragrance price starts from IDR 35,000 to IDR 150,000 per pack.
Koke consumers come from all over the archipelago. However, it is dominated by the Greater Jakarta area, Kalimantan and Sulawesi. In addition, it also managed to penetrate Kuwait, Russia, and India.
Its consumers are still dominated by areas in Central Java such as Yogyakarta, Boyolali, Solo, Magelang, and others. Understandably, he relied on sales through a souvenir gallery in Yogyakarta.
The average production reaches thousands of packs per month. He collaborated with farmers from Temanggung, Central Java to supply the needs of coffee beans.